Sunday, August 15, 2010

What I like about LOMOgraphy

Lomography is a style of photography.  It's also a type of camera, using low tech cameras made completely out of plastic including the lens.  The style is candid, close up and with brilliant color.  The whole idea was created by some Austrian marketing guru's in the early nineties, but who cares.  It became a fad in the nineties and somewhat died out toward the end of the decade.  The phenomenon is making a come back.

The array of cameras and lenses offer a wide range of fun ways to experiment with these "toy" cameras.  Also, there are several types of film that you can play with.  Yes, I did say FILM.  These are not digital cameras.  The effects these cameras have on film cannot be duplicated in camera on digital sensors.  That's not to say you cant mimic those effects on a digital image in Photoshop, but where's the fun and adventure in that?  As I said, there are a wide array of cameras to use.  So many in fact, that I couldn't possibly list them here (visit the lomography link).  You can get color slide film with vivid color, or a color cast such as red or go with the usual black and white.

I like this style of photography simply because of the variation of what you can do with it.  The vibrant colors, burned in vignette, and the fun in the type of camera used in the process (some of which cannot be duplicated in Photoshop).  So visit lomography.com or go to an American Eagle Outfitters and pick up a camera and play.